THE LATEST ARTICLES
Coach: How One Brand is Navigating the Affordable Luxury Paradox
Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?
How National Identity Shapes Teenagers’ Shopping Behaviour
How national identity shapes teenagers’ shopping behaviour
Building Best Practices in Supply Chain Management
In today’s uncertain economy, what are the main points of concern for supply chain managers?
The Customer is Always Right: Improving the Customer Entitlement Inventory
Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.