THEIR CONTRIBUTIONS

TOP RESEARCH Developing a calibrated marketing budget
Strategy

Developing a calibrated marketing budget

by Junqiu Jiang

Building a budget is not just about finances - it is also a social and political process, especially in large corporations. Junqiu Jiang, Assistant Professor of Marketing at ESSEC, explores the organizational dynamics that define the process of securing a marketing budget.

TOP RESEARCH Does your accent shape your impact?
Society

Does your accent shape your impact?

by Amir Sepehri

Amir Sepehri, assistant professor of marketing at ESSEC Business School, and his co-authors found that public speakers with nonnative English accents struggled to get attention compared to native speakers.

show more