Ashok Som is a professor of management at ESSEC Business School. Professor Som is one of the pioneering thought leaders in designing organizations and an expert in global strategy. He is the author of the following books: The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management, International Management: Managing the Global Corporation and Organization Re-design and Innovative HRM. He has authored more than 60 case studies, for which he has been recognized by the EMFD Case Writing Competition and the Case Centre. His current research is on creative industries focusing on luxury, movie and art industry. He is a regular speaker in international conferences and consults with European and Indian multi-nationals. He holds a PhD in Business Administration from the Indian Institute of Management in Ahmedabad.