Ashok Som is Professor of Management at ESSEC. He is a pioneering thought leader in designing organizations and an expert in global strategy. He is author of more than 110 cases, articles and books, such as The Road to Luxury: The New Frontiers in Luxury Brand Management, International Management: Managing the Global Corporation, and Organization Re-design and Innovative HRM. His current research is on creative industries focusing on luxury & fashion industry. He is the founding Director of ESSEC-Glion Hospitality Leadership program, ESSEC-Parsons Luxury Management & Design Innovation program, India Research Center. He regularly speaks at international conferences and consults with European and Indian multinationals. He has a PhD in Business Administration from the Indian Institute of Management in Ahmedabad.