THEIR CONTRIBUTIONS

The Luxury Nomad
Strategy

The Luxury Nomad

by Ashok Som

Mobile, connected and global: business people, travelers and tourists are forming an ever-increasing market of nomadic consumers. Prof. Ashok Som explores this unprecedented path to luxury and the questions of where to catch the luxury nomads, what to offer them and how to seduce them into buying.

What luxury brands look for in their managers
Leadership

What luxury brands look for in their managers

by Ashok Som

The attributes of a manager in the luxury sector reflect the very uniqueness of the luxury industry paradox: the long-term versus the ephemeral, the creator versus profit, local heritage versus global reach. Prof. Ashok Som looks into the special alchemy required for managers in the luxury sector.

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