THE LATEST ARTICLES

TOP RESEARCH What makes a crowd-funding campaign successful?
Strategy

What makes a crowd-funding campaign successful?

by Amir Sepehri

New research finds the use of pronouns in crowdfunding campaigns impacts their success.

Build your brand to build your strategy
Strategy

Build your brand to build your strategy

by Ashok Som

Managers and corporations now need to focus on brand-based strategies, rather than those resource-based strategies, to optimize operations.

The luxury industry: In crisis or thriving?
Strategy

The luxury industry: In crisis or thriving?

by Ashok Som

Global crises have impacted all industries, including the luxury industry- but perhaps not in the way you’d think.

Scaling up social impact: how can we go from local success stories to systematic, widespread change?
Strategy

Scaling up social impact: how can we go from local success stories to systematic, widespread change?

by Thierry Sibieude

What are the key factors of scaling up a social business?

TOP RESEARCH What can businesses learn from social entrepreneurship initiatives?
Strategy

What can businesses learn from social entrepreneurship initiatives?

by Anne-Claire Pache

Lessons in how companies can achieve both social and financial goals

Artification: Luxury down to a fine art
Strategy

Artification: Luxury down to a fine art

by Delphine Dion

What do art and luxury have in common? Delphine Dion, professor of marketing and Academic Director for the Luxury Brand Management Major of the Global MBA, discusses the relationship between art and luxury, and how luxury brands draw inspiration from art.

TOP RESEARCH To do or not to do: How to set more ambitious goals
Leadership

To do or not to do: How to set more ambitious goals

by Sonja Prokopec

Across a variety of contexts, individuals are more ambitious when their focal decision is inconsistent with goal achievement.

Artificial intelligence and information governance: a promising pair?
Strategy

Artificial intelligence and information governance: a promising pair?

by Isabelle Comyn-Wattiau

How must information governance take into account the new artificial intelligence tools, which are both consumers and producers of information that needs to be governed? How can these same tools help organizations with data and information governance?

 On pause or over-consumed: the double life of media in the COVID-19 age
Strategy

On pause or over-consumed: the double life of media in the COVID-19 age

by Judith Andres

The COVID-19 pandemic has highlighted the gap between the sectors that make up the content industry, impacting a fragile economic fabric that serves as a lung for our social lives.

Statistics in the time of Covid-19
Strategy

Statistics in the time of Covid-19

by Olga Klopp

Olga Klopp explains how data on the spread of Covid-19 from different countries is analyzed to try to predict what we can expect from the epidemic.

show more