THE LATEST ARTICLES
Strategy
What makes a crowd-funding campaign successful?
New research finds the use of pronouns in crowdfunding campaigns impacts their success.
Strategy
Build your brand to build your strategy
Managers and corporations now need to focus on brand-based strategies, rather than those resource-based strategies, to optimize operations.
Strategy
The luxury industry: In crisis or thriving?
Global crises have impacted all industries, including the luxury industry- but perhaps not in the way you’d think.
Strategy
Scaling up social impact: how can we go from local success stories to systematic, widespread change?
What are the key factors of scaling up a social business?
Strategy
What can businesses learn from social entrepreneurship initiatives?
Lessons in how companies can achieve both social and financial goals
Strategy
Artification: Luxury down to a fine art
What do art and luxury have in common? Delphine Dion, professor of marketing and Academic Director for the Luxury Brand Management Major of the Global MBA, discusses the relationship between art and luxury, and how luxury brands draw inspiration from art.
Leadership
To do or not to do: How to set more ambitious goals
Across a variety of contexts, individuals are more ambitious when their focal decision is inconsistent with goal achievement.
Strategy
Artificial intelligence and information governance: a promising pair?
How must information governance take into account the new artificial intelligence tools, which are both consumers and producers of information that needs to be governed? How can these same tools help organizations with data and information governance?
Strategy
On pause or over-consumed: the double life of media in the COVID-19 age
The COVID-19 pandemic has highlighted the gap between the sectors that make up the content industry, impacting a fragile economic fabric that serves as a lung for our social lives.
Strategy
Statistics in the time of Covid-19
Olga Klopp explains how data on the spread of Covid-19 from different countries is analyzed to try to predict what we can expect from the epidemic.
