PODCAST: How to leverage sports events for maximum marketing impact

by ESSEC Knowledge Editor-in-chief

This podcast episode explores the advantages of weaving in elements of a major sports event - like the Olympics & Paralympics - into your marketing campagns.

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Society

ESSEC Knowledge Special Issue: Sport

by ESSEC Knowledge Editor-in-chief

In this new ebook, ESSEC professors share their research and insights on sports, in honor of the Olympic summer!

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Society

How Parisian hospitals are preparing for the Olympics

by Marie-Léandre Gomez

Looking at crisis management in Parisian hospitals.

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