How can marketing decision-makers understand artificial intelligence to best optimize how they use it?
ESSEC professors provide insight into how artificial intelligence and the technological transformation will impact society.
Booking.com and Expedia reign supreme over the online travel market. Peter O'Connor suggests contenders who may topple their reign...
Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.
Here, Dr. Sonja Prokopec discusses her recent research on how cost information can impact self-control.
Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.