Society
Understanding social media’s role in the American election
How can social media help us understand election results?
ARTICLES WITH TAG: marketing
Podcasts
PODCAST: How to leverage sports events for maximum marketing impact
This podcast episode explores the advantages of weaving in elements of a major sports event - like the Olympics & Paralympics - into your marketing campagns.
Society
ESSEC Knowledge Special Issue: Sport
In this new ebook, ESSEC professors share their research and insights on sports, in honor of the Olympic summer!
Strategy
Winning the Marketing Game: Leveraging Sports Events for Maximum Impact
How can brands make the most of the hype around the Olympics?
Innovation
Tuning in - What AI and User Generated Content can tell us about consumers
We can use AI and user-generated information to better understand consumers - here's how.
Strategy
Why India may not yet be the next big thing in luxury
Is India coming for China's crown as the biggest luxury market?
Society
Diversity in advertising: a win-win situation
Diversity in advertising can be beneficial for both the business and the consumer.
Innovation
Tiffany x LVMH: How will the crown jewel regain its sparkle?
Tiffany's has lost its luster in recent years - can its acquisition by LVMH help it regain its sparkle?
Strategy
What makes a crowd-funding campaign successful?
New research finds the use of pronouns in crowdfunding campaigns impacts their success.
Strategy
Build your brand to build your strategy
Managers and corporations now need to focus on brand-based strategies, rather than those resource-based strategies, to optimize operations.