In this issue of ESSEC Knowledge Review, we shine a spotlight on the research and the expertise of our professors in the domains of entrepreneurship and innovation.
What do art and luxury have in common? Delphine Dion, professor of marketing and Academic Director for the Luxury Brand Management Major of the Global MBA, discusses the relationship between art and luxury, and how luxury brands draw inspiration from art.
How can marketing decision-makers understand artificial intelligence to best optimize how they use it?
ESSEC professors provide insight into how artificial intelligence and the technological transformation will impact society.
Booking.com and Expedia reign supreme over the online travel market. Peter O'Connor suggests contenders who may topple their reign...
Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.