ARTICLES WITH TAG: marketing
Economy & Finance
Buyer-supplier relationship dynamics
As is the case with all relationships – be they business, familial, or romantic – the buyer-supplier relationships change over time.
Leadership
Marketing and artificial intelligence: pitfalls and possibilities
How can marketing decision-makers understand artificial intelligence to best optimize how they use it?
Innovation
ESSEC Knowledge Review: Artificial intelligence and the technological transformation
ESSEC professors provide insight into how artificial intelligence and the technological transformation will impact society.
Innovation
Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?
Booking.com and Expedia reign supreme over the online travel market. Peter O'Connor suggests contenders who may topple their reign...
Society
The value of constructing narratives in a cancer journey
Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.
Strategy
How numbers and negative feelings impact our self-control
Here, Dr. Sonja Prokopec discusses her recent research on how cost information can impact self-control.
Strategy
Game of Thrones and the Game of Brands
The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.
Strategy
Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms
Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.