Strategy
Why India may not yet be the next big thing in luxury
Is India coming for China's crown as the biggest luxury market?
ARTICLES WITH TAG: marketing
Society
Diversity in advertising: a win-win situation
Diversity in advertising can be beneficial for both the business and the consumer.
Innovation
Tiffany x LVMH: How will the crown jewel regain its sparkle?
Tiffany's has lost its luster in recent years - can its acquisition by LVMH help it regain its sparkle?
Strategy
What makes a crowd-funding campaign successful?
New research finds the use of pronouns in crowdfunding campaigns impacts their success.
Strategy
Build your brand to build your strategy
Managers and corporations now need to focus on brand-based strategies, rather than those resource-based strategies, to optimize operations.
Innovation
ESSEC Knowledge Review: Entrepreneurship and Innovation
In this issue of ESSEC Knowledge Review, we shine a spotlight on the research and the expertise of our professors in the domains of entrepreneurship and innovation.
Strategy
Artification: Luxury down to a fine art
What do art and luxury have in common? Delphine Dion, professor of marketing and Academic Director for the Luxury Brand Management Major of the Global MBA, discusses the relationship between art and luxury, and how luxury brands draw inspiration from art.
Economy & Finance
Buyer-supplier relationship dynamics
As is the case with all relationships – be they business, familial, or romantic – the buyer-supplier relationships change over time.
Leadership
Marketing and artificial intelligence: pitfalls and possibilities
How can marketing decision-makers understand artificial intelligence to best optimize how they use it?