PODCAST: How to leverage sports events for maximum marketing impact
This podcast episode explores the advantages of weaving in elements of a major sports event - like the Olympics & Paralympics - into your marketing campagns.
This podcast episode explores the advantages of weaving in elements of a major sports event - like the Olympics & Paralympics - into your marketing campagns.
In this new ebook, ESSEC professors share their research and insights on sports, in honor of the Olympic summer!
How can brands make the most of the hype around the Olympics?
We can use AI and user-generated information to better understand consumers - here's how.
Is India coming for China's crown as the biggest luxury market?
Diversity in advertising can be beneficial for both the business and the consumer.
Tiffany's has lost its luster in recent years - can its acquisition by LVMH help it regain its sparkle?
New research finds the use of pronouns in crowdfunding campaigns impacts their success.
Managers and corporations now need to focus on brand-based strategies, rather than those resource-based strategies, to optimize operations.
In this issue of ESSEC Knowledge Review, we shine a spotlight on the research and the expertise of our professors in the domains of entrepreneurship and innovation.