Building a budget is not just about finances - it is also a social and political process, especially in large corporations. Junqiu Jiang, Assistant Professor of Marketing at ESSEC, explores the organizational dynamics that define the process of securing a marketing budget.
In a new book, ESSEC professors provide a multifaceted and multidisciplinary look at how business schools can handle sustainability and stakeholder expectations.
This podcast episode explores the advantages of weaving in elements of a major sports event - like the Olympics & Paralympics - into your marketing campagns.
How can brands make the most of the hype around the Olympics?
Assessing French companies' data strategies.
Learning from Palio di Siena jockeys: how to turn rivalries into a competitive advantage.
ESSEC professors share their research and insights on what's next for the world of work, from remote work, to green jobs, to gender equality, and much more.
The digital transformation refers to the adoption of these digital technologies (and others) in commercial settings, and this transformation will drastically change the organizational landscape.
Managers and corporations now need to focus on brand-based strategies, rather than those resource-based strategies, to optimize operations.
The Russian invasion of Ukraine has already had devastating consequences, which will only continue to mount as the conflict continues. Even if the end of the war is hard to predict, some exit scenarios can be drawn.