Podcasts
PODCAST: How to leverage sports events for maximum marketing impact
This podcast episode explores the advantages of weaving in elements of a major sports event - like the Olympics & Paralympics - into your marketing campagns.
ARTICLES WITH TAG: strategy
Strategy
Winning the Marketing Game: Leveraging Sports Events for Maximum Impact
How can brands make the most of the hype around the Olympics?
Innovation
Are French companies ready for the data revolution?
Assessing French companies' data strategies.
Strategy
How to turn rivalries into a competitive advantage
Learning from Palio di Siena jockeys: how to turn rivalries into a competitive advantage.
Leadership
ESSEC Knowledge Review: The future of work
ESSEC professors share their research and insights on what's next for the world of work, from remote work, to green jobs, to gender equality, and much more.
Strategy
The digital transformation: tomorrow’s organization design
The digital transformation refers to the adoption of these digital technologies (and others) in commercial settings, and this transformation will drastically change the organizational landscape.
Strategy
Build your brand to build your strategy
Managers and corporations now need to focus on brand-based strategies, rather than those resource-based strategies, to optimize operations.
Society
Exit scenarios for the war in Ukraine
The Russian invasion of Ukraine has already had devastating consequences, which will only continue to mount as the conflict continues. Even if the end of the war is hard to predict, some exit scenarios can be drawn.
Strategy
The luxury industry: In crisis or thriving?
Global crises have impacted all industries, including the luxury industry- but perhaps not in the way you’d think.
Podcasts
Strategies and responses for business survival during a crisis
Dr. Ashok Som discusses how businesses can survive (and even thrive) during the current crisis, with a focus on the luxury sector.