![Are French companies ready for the data revolution?](/media/cache/5c/35/5c35b62409c71d16f783de85c3a063cb.jpg)
Innovation
Are French companies ready for the data revolution?
Assessing French companies' data strategies.
Assessing French companies' data strategies.
We can use AI and user-generated information to better understand consumers - here's how.
In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.