Innovation
Are French companies ready for the data revolution?
Assessing French companies' data strategies.
ARTICLES WITH TAG: digital
Innovation
Tuning in - What AI and User Generated Content can tell us about consumers
We can use AI and user-generated information to better understand consumers - here's how.
Innovation
Selling in the digital age: How personalized sales tactics can be automated online
In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.