THE LATEST ARTICLES
Innovation
Challenges for car manufacturers in a disruptive electromobility 2.0 industry
At the end of 2015, hardly a week went by without at least one market research or consulting firm publishing a report about the future of mobility.
Strategy
5 Lessons Learned by BMW in China
How did one premium European brand carve out a niche in China’s luxury market?
Strategy
When Legroom Comes at a Premium, Are Airlines Shooting Themselves in the Foot?
Major carriers are forgetting their strengths when they compete for the lowest fare
Sustainability
The Electric Car: to Buy or Not to Buy?
If pollution is a major issue, why aren’t we driving more electric cars?
Strategy
Are there some benefits to a bad reputation?
Toyota, Nissan, Honda and Mazda prepare to recall millions of vehicles affected by faulty airbags, and the weaker brands may actually have an advantage.
Innovation
The Boeing 787: the Dreamliner Wakes up To Reality
But has the media been too quick to create a kind of panic about the airworthiness of the new jet?
