Lessons in how companies can achieve both social and financial goals
What place does social (or societal) impact have in corporate value creation?
In this special issue, discover the insights of ESSEC professors on how we can use the challenges our world is facing to build a better world.
How can business schools contribute to making a difference in society?
ESSEC professors provide insight into how artificial intelligence and the technological transformation will impact society.
What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.
Entrepreneurship is a trending topic and we constantly hear in the medias about success stories of famous people such as Mark Zuckerberg, Jeff Bezos or Bill Gates, among many others. But do we really know what an entrepreneur is? It seems that opinions on the subject are as many as the reasons that make an entrepreneur successful. The word "entrepreneurship" comes from the French verb "entreprendre" which means "to undertake". To truly understand, we have to study the key actors of the economy further.
What are the factors explaining that some employees sustain their volunteering commitment over time?