Society
It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior
Raphaëlle Butori, Professor of Marketing at ESSEC Business School, shares her research on how our behavior and self-conception is affected when faced with a member of the opposite sex. From the research paper The impact of visual exposure to a physically attractive other on self-presentation by Prof. Raphaëlle Butori and Béatrice Parguel, Researcher, CNRS.
