THE LATEST ARTICLES
Strategy
Game of Thrones and the Game of Brands
The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.
Economy & Finance
Entrepreneurship
Entrepreneurship seems to be the trending topic and we constantly hear in the medias about success stories of famous people such as Mark Zuckerberg, Jeff Bezos or Bill Gates, among many others. But do we really know what is an entrepreneur? It seems that opinions on the subject are as many as the reasons that make an entrepreneur successful. The word "entrepreneurship" comes from the French verb "entreprendre" which means "to undertake". Therefore, we have to study further those key actors of the economy.
Arts and Entertainment
When Klimt Becomes Klint: On Marginality and Innovation
Stoyan Sgourev, professor at ESSEC Business School, analyses recent exhibition at the Guggenheim about Hilma af Klint, the Swedish painter too often mixed up with Klimt, and what this exhibition reveals about the evolution of art.
Economy & Finance
Value-Added Statements: A Powerful Communication Tool
Explanations by accounting professor Adrián Zicari on value-added statement, and its assets for a firm and its stakeholders.
Innovation
Anticipating in a World of Uncertainty: How to Responsibly Innovate?
In a world of growing uncertainty, what are the key elements for responsible innovation?
Economy & Finance
HOW SMART IS SMART BETA INVESTING?
Listen to this new podcast in which professor Sofia Ramos explains what smart beta investing is all about.
Economy & Finance
ADAPTING TO THE NEW RISK LANDSCAPE: IS CYBER INSURABLE?
At the question “are cyber risks insurable”, Dr. Michael Dacorogna replied: “Is that really the question? Isn’t the real question “How are insurers going to insure it?”
VIDEO
HOW CAN DIVERSITY AND INCLUSION BE A SOURCE OF INNOVATION AND PERFORMANCE?
Why should firms capitalize on diversity in order to achieve their outcomes?
Opinion
From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?
What does it take to become partners?
Economy & Finance
GIVE ME MORE! COLLATERAL VERSUS SCREENING IN LENDING RELATIONSHIPS
How do banks adjust when faced with a sudden rise in capital requirements?
