THE LATEST ARTICLES
Innovation
Selling in the digital age: How personalized sales tactics can be automated online
In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.
VIDEO
Explaining investment choice under an investor's aversion to downside risk
Professor Roméo Tédongap explains how investors' aversion to downside risk impacts investment choices.
Innovation
Artificial Intelligence and Its Possible Applications
What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.
Strategy
How numbers and negative feelings impact our self-control
Here, Dr. Sonja Prokopec discusses her recent research on how cost information can impact self-control.
Economy & Finance
Should we be worried about CETA’s proposed investment court system?
Professor Veronika Korom analyzes the potential influence of CETA’s investment court system and shares her expert take on what this means for the European economy.
Leadership
Get a hobby! How leisure activities can help you at work
We know that work-life balance is important. Less known is the fact that it’s also important what you do with your life outside of work: in their recent paper, Professor Karoline Strauss and her colleagues show that spending more time on a hobby can help you feel more effective at work - and identify the specific conditions under which you can get this boost.
Economy & Finance
Big Little Questions to Rethink Poverty: On the contribution of Abhijit Banerjee, Esther Duflo and Michael Kremer
Dr. Estefania Santacreu-Vasut discusses the methodological revolution in economics and the recent Nobel prize of Abhijit Banerjee, Esther Duflo, and Michael Kremer.
Economy & Finance
Sense and Suspense: A Nineteenth-century English-literature Perspective to the Modern Firm
Would a modern firm be closer to a Jane Austen's novel than to a firm with a standard business model ?
Innovation
The dangers of artificial intelligence
In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.
Leadership
The Importance of Rigorous Thought Leadership in Entrepreneurship and Why It Matters
In a field such as entrepreneurship, which relies on perpetually moving forward, rigorous thought leadership plays a key role. However, Professor Steven Seggie argues that such rigorous thought leadership is severely lacking in the entrepreneurship domain.
