Leadership
THE LATEST ARTICLES
Strategy
The Luxury Nomad
Mobile, connected and global: business people, travelers and tourists are forming an ever-increasing market of nomadic consumers. Prof. Ashok Som explores this unprecedented path to luxury and the questions of where to catch the luxury nomads, what to offer them and how to seduce them into buying.
Strategy
Downsizing: what makes a bitter recipe sweeter?
Professor Aarti Ramaswami, Director of the ESSEC Global MBA programme, digs deep into the sensitive issue of downsizing to reveal the factors across countries that make it either indigestible for stakeholders – or easier to swallow.
Strategy
Luxury for less?
Professor Sonja Prokopec looks at how high-end brands distance themselves from the Black Friday bargain bins.
Strategy
A Stratospheric “Salvatore Mundi”
Professor Stoyan Sgourev presents his analysis of the recent record-breaking sale of a rediscovered De Vinci masterpiece.
Sustainability
The other side of the global environmental conversation
Professor Hamid Bouchikhi spoke with ESSEC Knowledge LIVE to discuss COP 23 and the critical role entrepreneurs must play in a more sustainable future.
Sustainability
Crowdfunding as reciprocal giving
New research by ESSEC Business School’s Kevin André and Arthur Gautier looks at how reward-based crowdfunding platforms are shaking-up the self-Interest vs. altruism dichotomy.
Innovation
Are the Robots Taking Over?
As Artificially Intelligent innovations progresses by leaps and bounds, Professor Nicolas Glady, Marketing Professor and Chief Digital Officer at ESSEC Business School, gives us three reasons to stop worrying and learn to love AI.
Strategy
Experience Required: Luxury Marketing for a New Era
As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.
Economy & Finance
Can Financial Markets Push for CSR?
Those in advanced and developed industrial countries may be tempted to view emerging markets as irresponsible producers of pollution and a culprit for much of the world’s global warming. But research on South America reveals a surge in local-specific sustainability indexes for investors seeking a clearer picture of firms’ responsible business practices.
Sustainability
Building a Sustainable Capitalism From the Bottom-Up
Why has Corporate Social Responsibility so-far failed to usher in a new, more sustainable paradigm? In his article “Is Corporate Social Responsibility a New Spirit of Capitalism?”, Professor Bernard Leca, with co-authors Kazmi (Aston Business School) and Naccache (INSEEC Business School), argues that a bottom-up approach, focusing on the participation of employees and not just managers.
