Professor Ashok Som, Professor of Strategy at ESSEC Business School and and Co-Director of the ESSEC-Bocconi EMiLUX program explains the inherent paradox between digitalization and luxury brands.
New research by Patricia Charlety Professor of Economics and Finance, with Estefania Santacreu-Vasut, Professor of Economics, both at ESSEC Business School
VIDEO: Professor Ingrid Nappi-Choulet, Professor of Public and Private Policy at ESSEC Business School, and Chaired Professor for the Real Estate and Sustainable Development Chair, explains what consequences the 2024 Olympics might have on the Paris landscape.
Professor Bernard Leca looks to the Impressionists at the turn of the last century to identify the stratégies that have successfully catapulted revolutionary innovators into the mainstream.
Ashok Som, Professor of Management and Strategy at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program outlines the 3 key differences between the European and American luxury markets, and how one iconic brand is navigating the divide.
Management Professor Hamid Bouchikhi paints Travis Kalanick’s fall from grace as an example of the entrepreneurial Icarus Paradox.