Mobile, connected and global: business people, travelers and tourists are forming an ever-increasing market of nomadic consumers. Prof. Ashok Som explores this unprecedented path to luxury and the questions of where to catch the luxury nomads, what to offer them and how to seduce them into buying.
Professor Hamid Bouchikhi spoke with ESSEC Knowledge LIVE to discuss COP 23 and the critical role entrepreneurs must play in a more sustainable future.
As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.
Those in advanced and developed industrial countries may be tempted to view emerging markets as irresponsible producers of pollution and a culprit for much of the world’s global warming. But research on South America reveals a surge in local-specific sustainability indexes for investors seeking a clearer picture of firms’ responsible business practices.
Why has Corporate Social Responsibility so-far failed to usher in a new, more sustainable paradigm? In his article “Is Corporate Social Responsibility a New Spirit of Capitalism?”, Professor Bernard Leca, with co-authors Kazmi (Aston Business School) and Naccache (INSEEC Business School), argues that a bottom-up approach, focusing on the participation of employees and not just managers.