THE LATEST ARTICLES

TOP RESEARCH Selling in the digital age: How personalized sales tactics can be automated online
Innovation

Selling in the digital age: How personalized sales tactics can be automated online

by Richard McFarland

In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.

Explaining investment choice under an investor's aversion to downside risk
VIDEO

Explaining investment choice under an investor's aversion to downside risk

by Roméo Tédongap

Professor Roméo Tédongap explains how investors' aversion to downside risk impacts investment choices.

Artificial Intelligence and Its Possible Applications
Innovation

Artificial Intelligence and Its Possible Applications

by Arnaud De Bruyn

What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.

TOP RESEARCH How numbers and negative feelings impact our self-control
Strategy

How numbers and negative feelings impact our self-control

by Sonja Prokopec

Here, Dr. Sonja Prokopec discusses her recent research on how cost information can impact self-control.

Should we be worried about CETA’s proposed investment court system?
Economy & Finance

Should we be worried about CETA’s proposed investment court system?

by Veronika Korom

Professor Veronika Korom analyzes the potential influence of CETA’s investment court system and shares her expert take on what this means for the European economy.

TOP RESEARCH Get a hobby! How leisure activities can help you at work
Leadership

Get a hobby! How leisure activities can help you at work

by Karoline Strauss

We know that work-life balance is important. Less known is the fact that it’s also important what you do with your life outside of work: in their recent paper, Professor Karoline Strauss and her colleagues show that spending more time on a hobby can help you feel more effective at work - and identify the specific conditions under which you can get this boost.

Big Little Questions to Rethink Poverty: On the contribution of Abhijit Banerjee, Esther Duflo and Michael Kremer
Economy & Finance

Big Little Questions to Rethink Poverty: On the contribution of Abhijit Banerjee, Esther Duflo and Michael Kremer

by Estefania Santacreu-Vasut

Dr. Estefania Santacreu-Vasut discusses the methodological revolution in economics and the recent Nobel prize of Abhijit Banerjee, Esther Duflo, and Michael Kremer.

Sense and Suspense: A Nineteenth-century English-literature Perspective to the Modern Firm
Economy & Finance

Sense and Suspense: A Nineteenth-century English-literature Perspective to the Modern Firm

by Gorkem Celik

Would a modern firm be closer to a Jane Austen's novel than to a firm with a standard business model ?

The dangers of artificial intelligence
Innovation

The dangers of artificial intelligence

by Arnaud De Bruyn

In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.

The Importance of Rigorous Thought Leadership in Entrepreneurship and Why It Matters
Leadership

The Importance of Rigorous Thought Leadership in Entrepreneurship and Why It Matters

by Steven Seggie

In a field such as entrepreneurship, which relies on perpetually moving forward, rigorous thought leadership plays a key role. However, Professor Steven Seggie argues that such rigorous thought leadership is severely lacking in the entrepreneurship domain.

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