THE LATEST ARTICLES

The other side of the global environmental conversation
Sustainability

The other side of the global environmental conversation

by Hamid Bouchikhi

Professor Hamid Bouchikhi spoke with ESSEC Knowledge LIVE to discuss COP 23 and the critical role entrepreneurs must play in a more sustainable future.

TOP RESEARCH Crowdfunding as reciprocal giving
Sustainability

Crowdfunding as reciprocal giving

by Arthur Gautier

New research by ESSEC Business School’s Kevin André and Arthur Gautier looks at how reward-based crowdfunding platforms are shaking-up the self-Interest vs. altruism dichotomy.

Are the Robots Taking Over?
Innovation

Are the Robots Taking Over?

by Nicolas Glady

As Artificially Intelligent innovations progresses by leaps and bounds, Professor Nicolas Glady, Marketing Professor and Chief Digital Officer at ESSEC Business School, gives us three reasons to stop worrying and learn to love AI.

Experience Required: Luxury Marketing for a New Era
Strategy

Experience Required: Luxury Marketing for a New Era

by Sonja Prokopec

As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.

TOP RESEARCH Can Financial Markets Push for CSR?
Economy & Finance

Can Financial Markets Push for CSR?

by Adrián Zicari

Those in advanced and developed industrial countries may be tempted to view emerging markets as irresponsible producers of pollution and a culprit for much of the world’s global warming. But research on South America reveals a surge in local-specific sustainability indexes for investors seeking a clearer picture of firms’ responsible business practices.

TOP RESEARCH Building a Sustainable Capitalism From the Bottom-Up
Sustainability

Building a Sustainable Capitalism From the Bottom-Up

by Bernard Leca

Why has Corporate Social Responsibility so-far failed to usher in a new, more sustainable paradigm? In his article “Is Corporate Social Responsibility a New Spirit of Capitalism?”, Professor Bernard Leca, with co-authors Kazmi (Aston Business School) and Naccache (INSEEC Business School), argues that a bottom-up approach, focusing on the participation of employees and not just managers.

What luxury brands look for in their managers
Leadership

What luxury brands look for in their managers

by Ashok Som

The attributes of a manager in the luxury sector reflect the very uniqueness of the luxury industry paradox: the long-term versus the ephemeral, the creator versus profit, local heritage versus global reach. Prof. Ashok Som looks into the special alchemy required for managers in the luxury sector.

The Yves Saint Laurent Museum: A Portrait of the Couturier as an Artist
Strategy

The Yves Saint Laurent Museum: A Portrait of the Couturier as an Artist

by Delphine Dion

On the occasion of the Grand Opening of the YSL museums in Paris and Marrakech, ESSEC Knowledge LIVE spoke to Professor Delphine Dion about what this move means for the Saint Laurent Paris brand.

TOP RESEARCH VIDEO: 3 Minutes to Improve the Effectiveness of Corporate Giving
Sustainability

VIDEO: 3 Minutes to Improve the Effectiveness of Corporate Giving

by Anne-Claire Pache

As philanthropy and philanthropic practices are becoming increasingly common in the business setting, how can companies develop philanthropic strategies to maximize their social impact? Professor Anne-Claire Pache explains in 3 minutes.

TOP RESEARCH Sustainability in Fifty Shades of Green
Sustainability

Sustainability in Fifty Shades of Green

by Jan Lepoutre

Karoline Strauss and Jan Lepoutre, Professors of Management at ESSEC Business School, together with Geoffrey Wood, Essex Business School, University of Essex, argue that sustainability requires unique change in organizations and explain how employees across different levels of the organization can support it.

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