Every year, at the beginning of March, at ESSEC Business School are held the traditional Gender Equality Days*.
Researchers Radu Vranceanu and Karine Laminraud offer lessons from a controlled experiment.
Mobile, connected and global: business people, travelers and tourists are forming an ever-increasing market of nomadic consumers. Prof. Ashok Som explores this unprecedented path to luxury and the questions of where to catch the luxury nomads, what to offer them and how to seduce them into buying.
Professor Hamid Bouchikhi spoke with ESSEC Knowledge LIVE to discuss COP 23 and the critical role entrepreneurs must play in a more sustainable future.
As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.