THE LATEST ARTICLES
Innovation
When Unexpected Setbacks Become Powerful Catalysts for Creativity
Where does creative genius come from? It may lie at the crossroads between individual personality traits, and societal factors.
Communication
3 keys to marketing your business in the Muslim World
Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.
Hospitality
Online hotel booking sites: Put a serious reservation on everything that’s said!
Peter O’Connor, Professor of Information Systems and Dean of Academic Programs at ESSEC Business School, author behind the Fundamentals of Hotel Distribution and Revenue Management MOOCs, looks into the current antagonism between hotel brands and OTAs (Online Travel Agencies) to separate fact from fiction.
Leadership
A first by ESSEC Business School: An interactive negotiations i-Book
High-impact and Sustainable Negotiating: Investing in return on relationship. Aurélien Colson PhD MBA, Professor at ESSEC Business School and Director of the Institute for Research and Education on Negotiation (IRENE) talks about negotiating strategies and his recently published interactive i-Book for professionals, instructors, and students.
Sustainability
France: Philanthropy seen by the decision-makers
Philanthropy is gaining in influence. Arthur Gautier, Senior Research Fellow at ESSEC Business School, Executive Director of the ESSEC Philanthropy Chair, poses the question whether is it understood by those who hold the power in France.
Strategy
The Luxury Industry’s Sacred Places
Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.
Economy & Finance
who still needs French unions?
The dynamics of French unionism and the recent tensions between French unions and the government related to proposed changes in the French labour law can be understood more accurately from an appropriate historical perspective.
Innovation
How 'Creativity Software' Boosts Innovation
Designing an innovative new product, marketing campaign, or strategic plan demands creative problem solving – but what if that’s not an employee’s strong suit?
Economy & Finance
Brexit, so what?
From a European perspective, it may not be such a big deal - but a lot still depends on what the member countries decide to do.
Leadership
Euro 2016 and the Rise of Xenophobic Politics
In times of great societal uncertainty and anxiety, xenophobic arguments have always been a popular political tool. But in the international sports arena, there’s no place in sports for discussions that divide societies and communities.
