THE LATEST ARTICLES

China Urgently Needs More Responsible Entrepreneurs
Sustainability

China Urgently Needs More Responsible Entrepreneurs

by Hamid Bouchikhi

These actors have the power to reverse the ecological and social consequences of China’s growth-at-any-cost policies.

TOP RESEARCH Tapping into the knowledge-based economy: How to boost your organization’s innovation
Innovation

Tapping into the knowledge-based economy: How to boost your organization’s innovation

by Elisa Operti

Elisa Operti, Professor of Management at ESSEC Business School shares her research into how firms can gain a sustainable innovation advantage by learning from other companies’ publicly-available knowledge.

TOP RESEARCH Sleeping beauties: How to transform your brand into legend – and sell
Strategy

Sleeping beauties: How to transform your brand into legend – and sell

by Delphine Dion

Prof. Delphine Dion, Professor of Marketing at ESSEC Business School, introduces the concept of “sleeping beauties*” and looks at the strategies firms can use to turn brand heritage into a powerful premise for customer experience and customer sales

TOP RESEARCH Shedding Light on the Shadow Economy: what trade-offs should governments make?
Economy & Finance

Shedding Light on the Shadow Economy: what trade-offs should governments make?

by Cristina Terra

Cristina Terra, Professor of Economics at ESSEC Business School, shares her research into the effects of regulations and policies on the informal economy and points the world’s governments towards a dilemma: should the shadow economy be tolerated after all?

Entrepreneurial Success: In 3 Minutes
Strategy

Entrepreneurial Success: In 3 Minutes

by Kevyn Yong

Kevyn Yong, Prof. of Management and Dean of ESSEC Asia-Pacific, shares his research into the commonly overlooked essentials for entrepreneurial success.

Emerging Luxury Brands: Can they compete with the old guard?
Strategy

Emerging Luxury Brands: Can they compete with the old guard?

by Ashok Som

Ashok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success

Can Professors Contribute to Society Outside of the Lecture Hall?
Sustainability

Can Professors Contribute to Society Outside of the Lecture Hall?

by Charles Cho

Professors are expected to have a higher standard of professional ethics, which may help obtain better CSR performance ratings. From the paper “Professors on the Board: Do They Contribute to Society Outside the Classroom?” by Prof. Charles Cho at ESSEC Business School, Jay Heon Jung, Byungjin Kwak, Jaywon Lee, and Choong-Yuel Yoo. Published in The Journal of Business Ethics.

Love Brands: The luxury industry's next frontier
Strategy

Love Brands: The luxury industry's next frontier

by Simon Nyeck

The changing dynamics in the luxury brand - consumer relationship: How to keep the dream alive

Programmed obsolescence: A necessary unwanted Christmas gift?
Strategy

Programmed obsolescence: A necessary unwanted Christmas gift?

by Emmanuelle Le Nagard-Assayag

In the run up to the festive period, Emmanuelle Le Nagard, Professor of Marketing and Associate Dean of Pedagogy at ESSEC Business School, takes a look at the phenomenon of programmed obsolescence from both consumer and manufacturer perspectives and offers us some insightful food for thought before Christmas.

Asia in Bloom
Strategy

Asia in Bloom

by Cedomir Nestorovic

Asia remains one of the most attractive regions in the world for international business. As its population and their buying power grow together, political, cultural and economic forces align to perpetually reveal new opportunities.

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