THEIR CONTRIBUTIONS

The dangers of artificial intelligence
Innovation

The dangers of artificial intelligence

by Arnaud De Bruyn

In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.

TOP RESEARCH Non Profits: Maximize Donations by Using the Right Appeal Scale
Sustainability

Non Profits: Maximize Donations by Using the Right Appeal Scale

by Editor ESSEC Knowledge

Charities seeking donations all struggle with the problem of how much money they should ask for.

TOP RESEARCH What Really Makes Customers Feel Special?
Strategy

What Really Makes Customers Feel Special?

by Editor ESSEC Knowledge

Not everyone responds to preferential treatment in the same way.

Let's Predict the Outcome of this Election
Innovation

Let's Predict the Outcome of this Election

by Arnaud De Bruyn

Big data, data mining and marketing analytics are making it easier than ever to predict voter intentions.

TOP RESEARCH Using Feedback to Build Trust
Strategy

Using Feedback to Build Trust

by Arnaud De Bruyn

How can we increase the value of using a Computerized Decision Support Systems (DSS)?