Luxury and the power of enigma
Strategy

Luxury and the power of enigma

by Ashok Som

Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.

Running Green: Sustainability at the Paris Marathon
Sustainability

Running Green: Sustainability at the Paris Marathon

by Stefan Gröschl

The Paris Marathon is just one of the many hundred of endurance events planned for 2017. How can we minimize its environmental impact?

Should a Two-Year-Old iPhone Already Feel Obsolete?
Strategy

Should a Two-Year-Old iPhone Already Feel Obsolete?

by Emmanuelle Le Nagard-Assayag

Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.

show more