From the death zone to the boardroom
Leadership

From the death zone to the boardroom

by Stefan Gröschl

Stefan Gröschl and Benedict Böhm explore the experiences and reflections as an extreme sports athlete within the context of scholarly works and research from a wide range of disciplines beyond the general business and management literature.

Firms Maximize Profits
Opinion

Firms Maximize Profits

by Gorkem Celik

Dr. Gorkem Celik discusses the profit maximization assumption used by standard microeconomics models.

TOP RESEARCH Selling in the digital age: How personalized sales tactics can be automated online
Innovation

Selling in the digital age: How personalized sales tactics can be automated online

by Richard McFarland

In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.

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