If you think you "get intrapreneurship"... think again!
Strategy

If you think you "get intrapreneurship"... think again!

by Fabrice Cavarretta

In ESSEC Knowledge Review on Entrepreneurship, Fabrice Cavarretta explains how the merging of new activities is not as simple as managers of big firms tend to think. Discover how you can be aware of intrapreneurship, to keep on with the changing environment.

Game of Thrones and the Game of Brands
Strategy

Game of Thrones and the Game of Brands

by Steven Seggie

The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.

TOP RESEARCH Entrepreneurship
Economy & Finance

Entrepreneurship

by Editor ESSEC Knowledge

Entrepreneurship seems to be the trending topic and we constantly hear in the medias about success stories of famous people such as Mark Zuckerberg, Jeff Bezos or Bill Gates, among many others. But do we really know what is an entrepreneur? It seems that opinions on the subject are as many as the reasons that make an entrepreneur successful. The word "entrepreneurship" comes from the French verb "entreprendre" which means "to undertake". Therefore, we have to study further those key actors of the economy.

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