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Delphine Dion

Delphine Dion is Professor of Marketing. Her research explores market dynamics and practices related to environmental issues, including second-hand markets. Her research has been published in books and leading academic journals, including the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science and Journal of Business Ethics. She is Associate Editor of the Journal of Retailing and the International Journal of Research in Marketing. She received several awards, including the 2018 ESSEC Foundation Research Award and the 2023 ESSEC Foundation Special Jury Teaching Award.

THEIR CONTRIBUTIONS

Strategy

Swatch brawls: why are people fighting over pocket watches?

by Delphine Dion

The Swatch+Audemars Piguet Drop Set the World on Fire. What is Really Going On?

Society

A moral tightrope: why do we accept violence in sports?

by Delphine Dion

Violence isn't acceptable - but when it comes to sports, why do we make an exception?

Society

Inclusive fashion

by Delphine Dion

Consumers seek inclusion and diversity - and this has engendered the rise of inclusive fashion.

Strategy

Artification: Luxury down to a fine art

by Delphine Dion

What do art and luxury have in common? Delphine Dion, professor of marketing and Academic Director for the Luxury Brand Management Major of the Global MBA, discusses the relationship between art and luxury, and how luxury brands draw inspiration from art.

VIDEO

Heritage brands vs. brands with heritage

by Delphine Dion

What does heritage mean for brands?

Strategy

The King Is Dead, Long Live the King!

by Delphine Dion

What does a Chanel without Karl Lagerfeld look like?

Strategy

The Making of Royal Celebrities: The Role of Consumer Buy-In

by Delphine Dion

On May 19th, you most certainly followed Prince Harry’s wedding to Meghan Markle, as did over 3 billion other people.

Strategy

The Yves Saint Laurent Museum: A Portrait of the Couturier as an Artist

by Delphine Dion

On the occasion of the Grand Opening of the YSL museums in Paris and Marrakech, ESSEC Knowledge LIVE spoke to Professor Delphine Dion about what this move means for the Saint Laurent Paris brand.

TOP RESEARCH

Strategy

Sleeping beauties: How to transform your brand into legend – and sell

by Delphine Dion

Prof. Delphine Dion, Professor of Marketing at ESSEC Business School, introduces the concept of “sleeping beauties*” and looks at the strategies firms can use to turn brand heritage into a powerful premise for customer experience and customer sales

Strategy

The Luxury Industry’s Sacred Places

by Delphine Dion

Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.

Delphine Dion

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