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Arnaud De Bruyn

Arnaud’s research focuses on marketing analytics, direct and interactive marketing, and marketing engineering. He has been published in Marketing Science, Management Science, Information Systems Research, amongst other journals. He has multiple scientific prizes for his work on viral marketing. Arnaud is Distinguished Visiting Research Scholar at the Institute for the Study of Business Markets. He has an extensive experience in the non-profit sector, where he has accompanied more than 40 non-profit organizations to help them optimize their direct marketing. He holds a PhD in Business Administration from PennState University.

THEIR CONTRIBUTIONS

Leadership

Marketing and artificial intelligence: pitfalls and possibilities

by Arnaud De Bruyn

How can marketing decision-makers understand artificial intelligence to best optimize how they use it?

Innovation

Artificial Intelligence and Its Possible Applications

by Arnaud De Bruyn

What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.

Innovation

The dangers of artificial intelligence

by Arnaud De Bruyn

In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.