![Sleeping beauties: How to transform your brand into legend – and sell](/media/cache/9d/48/9d485b132b061ac2a4bbffdb76300a1d.jpg)
Strategy
Sleeping beauties: How to transform your brand into legend – and sell
Prof. Delphine Dion, Professor of Marketing at ESSEC Business School, introduces the concept of “sleeping beauties*” and looks at the strategies firms can use to turn brand heritage into a powerful premise for customer experience and customer sales