Strategy
Quotas in Boardrooms as a Legal Means to Improve Gender Equality
Every year, at the beginning of March, at ESSEC Business School are held the traditional Gender Equality Days*.
ARTICLES WITH TAG: Society
Innovation
The US Elections and celebrities: The ultimate trump(ed) card?
Sonja Prokopec, Professor of Marketing at ESSEC Business School and internationally-renowned expert in consumer behavior and luxury branding, takes us into the marketing world of celebrity endorsement and voter reaction from a consumer perspective.