Strategy
How National Identity Shapes Teenagers’ Shopping Behaviour
How national identity shapes teenagers’ shopping behaviour
ARTICLES WITH TAG: Customer Service
Strategy
What Really Makes Customers Feel Special?
Not everyone responds to preferential treatment in the same way.
Strategy
Using Feedback to Build Trust
How can we increase the value of using a Computerized Decision Support Systems (DSS)?
Strategy
The Customer is Always Right: Improving the Customer Entitlement Inventory
Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.