Strategy
Entrepreneurial Success: In 3 Minutes
Kevyn Yong, Prof. of Management and Dean of ESSEC Asia-Pacific, shares his research into the commonly overlooked essentials for entrepreneurial success.
Strategy
Emerging Luxury Brands: Can they compete with the old guard?
Ashok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success
Strategy
Love Brands: The luxury industry's next frontier
The changing dynamics in the luxury brand - consumer relationship: How to keep the dream alive