Strategy

Programmed obsolescence: A necessary unwanted Christmas gift?

by Emmanuelle Le Nagard

In the run up to the festive period, Emmanuelle Le Nagard, Professor of Marketing and Associate Dean of Pedagogy at ESSEC Business School, takes a look at the phenomenon of programmed obsolescence from both consumer and manufacturer perspectives and offers us some insightful food for thought before Christmas.

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Strategy

Asia in Bloom

by Cedomir Nestorovic

Asia remains one of the most attractive regions in the world for international business. As its population and their buying power grow together, political, cultural and economic forces align to perpetually reveal new opportunities.

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Strategy

Why are some companies more competitive than others?

by Jérôme Barthélemy

Jérôme Barthélemy, Professor of Strategy and Management at ESSEC Business School and author of the book Libérer la Compétitivité (Pearson, 2016) shares 3 factors that set certain companies apart from the crowd

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