THEIR CONTRIBUTIONS

Discussing Diversity in business: a podcast
Podcasts

Discussing Diversity in business: a podcast

by ESSEC Knowledge Editor-in-chief

ESSEC Knowledge talks to Steven Seggie, professor of Marketing and academic director of the ESSEC EMBA program, about the current state of diversity in business.

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The Importance of Rigorous Thought Leadership in Entrepreneurship and Why It Matters
Leadership

The Importance of Rigorous Thought Leadership in Entrepreneurship and Why It Matters

by Steven Seggie

In a field such as entrepreneurship, which relies on perpetually moving forward, rigorous thought leadership plays a key role. However, Professor Steven Seggie argues that such rigorous thought leadership is severely lacking in the entrepreneurship domain.

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Game of Thrones and the Game of Brands
Strategy

Game of Thrones and the Game of Brands

by Steven Seggie

The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.

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From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?
Innovation

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?

by Steven Seggie

What does it take to become partners?

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Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms
Strategy

Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms

by Steven Seggie

Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.

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