Steven Seggie is a professor of marketing at ESSEC and the Academic Director of the Weekend EMBA program. . He does teaching, research and consulting in the areas of customer-driven innovation, interorganizational relationships, and marketing for startups. He did his PhD in marketing at Michigan State University and has published widely in journals including the Journal of Marketing, Journal of International Marketing, Journal of Product Innovation Management, and Industrial Marketing Management. He is also known to blog occasionally at https://medium.com/@Seggitorial.