Simon Nyeck
Simon's research interests include branding, luxury consumption and shopping behavior, male consumption, consumer diversity and performance, luxury consumption and brand development in China, French and German consumers response to luxury products: an intercultural investigation into consumer’s need for uniqueness and identification with luxury brands. Simon is the Director of the Savoir-Faire d'Exception Management Chair, in partnership with Chanel, LVMH and Van Cleef & Arpels.
