Simon Nyeck
Simon is in charge of the Savoir-Faire d'Exception Management Chair, in partnership with Chanel, LVMH and Van Cleef & Arpels and the Director of the Center of Excellence in Luxury, Arts & Culture. Simon's research interests include branding, luxury consumption and shopping behaviour, male consumption, consumer diversity and performance, luxury consumption and brand development in China, and French and German consumers' response to luxury products: an intercultural investigation into consumers’ need for uniqueness and identification with luxury brands.
