Richard McFarland
Richard McFarland is a professor of Marketing at ESSEC Business School and holds a Ph.D. in Marketing from Georgia Institute of Technology, an MBA from the University of Arizona, and a B.A. in Economics from the University of California at Irvine. His research fields include Areas Sales Management, Professional Selling, Marketing Channels, Supply Chain, Influence Tactics, Emotional Intelligence, fMRI, and Trust. He has published many articles in leading journals and was the winner of the 2016 Stern Award for writing delivered by the American Marketing Association.
