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Raphaëlle Butori

Raphaëlle Butori teaches in the Master of Science in Management, Ph.D and BBA programs. She is in charge of the Consumer Behaviour course. Her research interests focus on the psychological aspects of consumption and relationship marketing. Raphaëlle has published articles in various journals such as: International Journal of Research in Marketing, Journal of Business Research, Psychology & Marketing, Recherche et Applications en Marketing. She has been a Visiting Scholar at Columbia in 2008. She holds a Ph.D., University Paris Dauphine.

THEIR CONTRIBUTIONS

Society

It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior

by Raphaëlle Butori

Raphaëlle Butori, Professor of Marketing at ESSEC Business School, shares her research on how our behavior and self-conception is affected when faced with a member of the opposite sex. From the research paper The impact of visual exposure to a physically attractive other on self-presentation by Prof. Raphaëlle Butori and Béatrice Parguel, Researcher, CNRS.