Raphaëlle Butori was a professor of marketing at ESSEC from 2009 to 2023. Raphaëlle has published articles in various journals such as: International Journal of Research in Marketing, Journal of Business Research, Psychology & Marketing, Recherche et Applications en Marketing. She holds a Ph.D., University Paris Dauphine.
Raphaëlle Butori, Professor of Marketing at ESSEC Business School, shares her research on how our behavior and self-conception is affected when faced with a member of the opposite sex. From the research paper The impact of visual exposure to a physically attractive other on self-presentation by Prof. Raphaëlle Butori and Béatrice Parguel, Researcher, CNRS.
How national identity shapes teenagers’ shopping behaviour
Not everyone responds to preferential treatment in the same way.
Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.