Paul Gouvard
Professor Paul Gouvard holds a PhD from HEC Paris and has been a visiting scholar at Berkeley Haas and an assistant professor at Università Della Svizzera Italiana. His research investigates how audiences make sense of organizations and the actors associated with them, and evaluate them. He studies the many forms that (a)typicality can take and the heterogeneous evaluations it elicits among audience members, such as investors and financial analysts. He also examines the broader processes through which audiences construct the meanings and value attached to organizations and individuals. He is an expert on the use of natural language processing in management research. His research has been published in academic journals such as Administrative Science Quarterly, the Academy of Management Review, and the Academy of Management Journal.
