Luxury and the power of enigma
Strategy

Luxury and the power of enigma

by Ashok Som

Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.

When a vision serves a purpose
Sustainability

When a vision serves a purpose

by Ashok Som

When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies (ELC) adjusted to the changing market requirements and focused more and more on corporate sustainability. How did they do it? A case study by Ashok Som, Professor of Strategy and Management, ESSEC Business School.

How the Beauty Sector Got a Wake-Up Call
Strategy

How the Beauty Sector Got a Wake-Up Call

by Ashok Som

In the beauty industry especially, the trend has been towards sustainability and CSR policies triggered by consumers. A brief history by Ashok Som, Professor of Strategy and Management at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program.

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