When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies (ELC) adjusted to the changing market requirements and focused more and more on corporate sustainability. How did they do it? A case study by Ashok Som, Professor of Strategy and Management, ESSEC Business School.
In the beauty industry especially, the trend has been towards sustainability and CSR policies triggered by consumers. A brief history by Ashok Som, Professor of Strategy and Management at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program.