Sustainability
Paris 2024: Paralympians in the Spotlight!
Professor Stefan Groschl explains why he thinks the Paris Olympics in 2024 might offer up the perfect opportunity to bring Paralympians the media attention they deserve.
ARTICLES WITH TAG: Sport
Strategy
Should World Cup Advertisers be Worried?
Under the shadow of protests in Rio, will this event still be able to inspire its public?
Leadership
Managing Group Diversity in Professional Football Teams
The French national team and lessons in leadership.
Leadership
Riding the Waves of Change
Democratization of extreme sports, technological and environmental constraints, market globalization: a lot has changed since surfing first became popular on California’s beaches some 60 years ago.
Strategy
London 2012: Marketing Potential and Pitfalls of Olympic Proportions
With an audience of over 4 billion for the opening ceremonies alone, it goes without saying that London 2012 offers up a golden opportunity for advertisers wanting to reach out to an immense number of fans.