Strategy
Should a Two-Year-Old iPhone Already Feel Obsolete?
Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.
Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.
If the new Nokia-Alcatel-Lucent wants to turn things around, they’ll need to get over three major hurdles
Teamwork: you’re only as close as you feel