Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.
The new French Health Bill proposes to make nutritional information easier to understand – but are we oversimplifying?
The International Observatory of Sports Consumption finds evidence of a positive link between watching and playing.
How national identity shapes teenagers’ shopping behaviour
Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.