Strategy
Should a Two-Year-Old iPhone Already Feel Obsolete?
Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.
ARTICLES WITH TAG: Consumer Behavior
Sustainability
Where health is concerned, give consumers some credit
The new French Health Bill proposes to make nutritional information easier to understand – but are we oversimplifying?
Sustainability
Watching the World Cup: Can TV Encourage Physical Activity?
The International Observatory of Sports Consumption finds evidence of a positive link between watching and playing.
Strategy
How National Identity Shapes Teenagers’ Shopping Behaviour
How national identity shapes teenagers’ shopping behaviour
Strategy
What Really Makes Customers Feel Special?
Not everyone responds to preferential treatment in the same way.
Strategy
The Customer is Always Right: Improving the Customer Entitlement Inventory
Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.