Peter O’Connor, Professor of Information Systems and Dean of Academic Programs at ESSEC Business School, author behind the Fundamentals of Hotel Distribution and Revenue Management MOOCs, looks into the current antagonism between hotel brands and OTAs (Online Travel Agencies) to separate fact from fiction.
Major carriers are forgetting their strengths when they compete for the lowest fare
It’s going to be harder than ever for hotels to capture their fair share of today’s online travel customers
The current “upscaling” strategy needs to be taken one step further
The ways in which economic, social and environmental factors can drive tourism – or hold it back.