ARTICLES WITH TAG: Health

Overpriced Eyewear? Debunking the ‘Optical Illusion’
Strategy

Overpriced Eyewear? Debunking the ‘Optical Illusion’

by Marc Guyot

A new book looks at how myth vs. reality can threaten a healthy industry

Where health is concerned, give consumers some credit
Sustainability

Where health is concerned, give consumers some credit

by Olivier Fourcadet

The new French Health Bill proposes to make nutritional information easier to understand – but are we oversimplifying?

Watching the World Cup: Can TV Encourage Physical Activity?
Sustainability

Watching the World Cup: Can TV Encourage Physical Activity?

by Thierry Lardinoit

The International Observatory of Sports Consumption finds evidence of a positive link between watching and playing.

Can you resist sweet temptation?
Strategy

Can you resist sweet temptation?

by Sonja Prokopec

Business research that looks at “mental budgets” might help you stick to that diet.