Podcasts
PODCAST: How to leverage sports events for maximum marketing impact
This podcast episode explores the advantages of weaving in elements of a major sports event - like the Olympics & Paralympics - into your marketing campagns.
ARTICLES WITH TAG: sport
Society
ESSEC Knowledge Special Issue: Sport
In this new ebook, ESSEC professors share their research and insights on sports, in honor of the Olympic summer!
Strategy
Tainted love: How competition can impact team dynamics
From rivals to teammates and back: how does this impact teamwork?
Leadership
Go for gold: What it takes to plan the Olympic and Paralympic Games
Stefan Gröschl recently explored what goes into the planning of the Olympics and Paralympics to provide a better understanding of the managerial and organizational challenges and identify key competencies for organizing major sporting events.