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ARTICLES WITH TAG: consumer research

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The value of constructing narratives in a cancer journey

by Lez Trujillo Torres

Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.

Strategy

How numbers and negative feelings impact our self-control

by Sonja Prokopec

Here, Dr. Sonja Prokopec discusses her recent research on how cost information can impact self-control.

The value of constructing narratives in a cancer journey

How numbers and negative feelings impact our self-control

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