PODCAST: How to leverage sports events for maximum marketing impact
This podcast episode explores the advantages of weaving in elements of a major sports event - like the Olympics & Paralympics - into your marketing campagns.
This podcast episode explores the advantages of weaving in elements of a major sports event - like the Olympics & Paralympics - into your marketing campagns.
In the latest episode of Be in the Know, Pooyan Khashabi discusses his research on the effectiveness of performance bonus schemes.
A podcast discussing the dynamics of academia-industry partnerships.
ESSEC Knowledge talks to Stefan Gröschl about what it takes to plan the Olympic and Paralympic games, and the managerial takeaways that all leaders can learn from this process.
Explanations by accounting professor Adrián Zicari on value-added statement, and its assets for a firm and its stakeholders.
Listen to this new podcast in which professor Sofia Ramos explains what smart beta investing is all about.