THE LATEST ARTICLES

Game of Thrones and the Game of Brands
Strategy

Game of Thrones and the Game of Brands

by Steven Seggie

The end of the famous show Game of Thrones offers the opportunity to professor Steven Seggie to sum up the various brands partnerships of the show, and generally speaking the key elements for a successful communication strategy.

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?
Opinion

From Antagonism to Partnership: What if Corporates and Startups Decided to Work Together?

by Steven Seggie

What does it take to become partners?

The King Is Dead, Long Live the King!
Strategy

The King Is Dead, Long Live the King!

by Delphine Dion

What does a Chanel without Karl Lagerfeld look like?

SUSTAINING CORPORATE VOLUNTEERS ENGAGEMENT: A NEW COUNTERINTUITIVE APPROACH
Strategy

SUSTAINING CORPORATE VOLUNTEERS ENGAGEMENT: A NEW COUNTERINTUITIVE APPROACH

by Arthur Gautier

What are the factors explaining that some employees sustain their volunteering commitment over time?

HOW TO SUCCESSFULLY GOVERN SOFTWARE PLATFORM ECOSYSTEMS
Strategy

HOW TO SUCCESSFULLY GOVERN SOFTWARE PLATFORM ECOSYSTEMS

by Thomas Kude

Important insights into successfully governing value co-creation in platform ecosystems

Make the Most of Your Time (and Money): Are Conferences Worth It?
Strategy

Make the Most of Your Time (and Money): Are Conferences Worth It?

by Sen Chai

In a world of ever-expanding knowledge where research has become increasingly complex, professor of management Sen Chai looks at two possible alternatives to permanent proximity

Big Data and The Lean Startup Approach  as Tools for Innovation in Large Firms
Strategy

Big Data and The Lean Startup Approach as Tools for Innovation in Large Firms

by Steven Seggie

Can larger firms face and survive the challenge of startups? The one question that comes to mind these days is whether they are still capable of fostering innovation.

LEVERAGING ARTIFICIAL INTELLIGENCE FOR ENTERPRISE INNOVATION
Strategy

LEVERAGING ARTIFICIAL INTELLIGENCE FOR ENTERPRISE INNOVATION

by Kevyn Yong

In this age of digital disruption, enterprise innovation is more important than ever before – if not completely necessary for survival.

Amazon vs. Fnac-Darty: Why Brick-And-Click Retailers Are Winning?
Strategy

Amazon vs. Fnac-Darty: Why Brick-And-Click Retailers Are Winning?

by Olivier Fourcadet

They say you always remember your first time especially when it comes to clicking that final, magical brick into place...

The Making of Royal Celebrities: The Role of Consumer Buy-In
Strategy

The Making of Royal Celebrities: The Role of Consumer Buy-In

by Delphine Dion

On May 19th, you most certainly followed Prince Harry’s wedding to Meghan Markle, as did over 3 billion other people.

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