THE LATEST ARTICLES

How Gucci Navigates the Transcontinental Luxury Divide
Strategy

How Gucci Navigates the Transcontinental Luxury Divide

by Ashok Som

Ashok Som, Professor of Management and Strategy at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program outlines the 3 key differences between the European and American luxury markets, and how one iconic brand is navigating the divide.

TOP RESEARCH Should firms hire consultants to boost their performance? Insights From the Bordeaux Wine Industry
Strategy

Should firms hire consultants to boost their performance? Insights From the Bordeaux Wine Industry

by Jérôme Barthélemy

Award-winning management research by Professor Jerome Barthelemy looks at the Bordeaux wine industry to better understand why and when technical consultants can be most useful to firms.

What Lessons can Family Businesses Learn from the Luxury Industry: Part 2
Strategy

What Lessons can Family Businesses Learn from the Luxury Industry: Part 2

by Ashok Som

Despite upheaval in the luxury industry over the last twenty years, family business will survive and prosper – but only if they successfully manage to implement several key strategies.

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1
Strategy

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1

by Ashok Som

Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.

Luxury and the power of enigma
Strategy

Luxury and the power of enigma

by Ashok Som

Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.

Should a Two-Year-Old iPhone Already Feel Obsolete?
Strategy

Should a Two-Year-Old iPhone Already Feel Obsolete?

by Emmanuelle Le Nagard-Assayag

Marketing Professor Emmanuelle Le Nagard explains how ‘perceived obsolescence’ can be a double-edged sword for firms like Apple.

Travel Retail vs Grey Market: the Luxury Industry's Global Challenges
Strategy

Travel Retail vs Grey Market: the Luxury Industry's Global Challenges

by Denis Morisset

How travel retail, the grey market, and e-commerce are impacting the luxury industry.

Making Gender Diversity Work
Strategy

Making Gender Diversity Work

by Stefan Gröschl

In the run-up to International Women’s Day 2017, Stefan Gröschl, Professor of Management, Diversity and Inclusion Strategy Consultant and Co-founder of the Chair of Leadership and Diversity at ESSEC Business School, takes a critical look at the current gender diversity debate and provides suggestions to make gender diversity and inclusion more effective in the workplace.

TOP RESEARCH For Multinationals, Processes Shouldn’t be One-Size-Fits-All
Leadership

For Multinationals, Processes Shouldn’t be One-Size-Fits-All

by Julien Malaurent

Reconciling global and local needs to deal with workarounds

TOP RESEARCH The Luxury Industry’s Sacred Places
Strategy

The Luxury Industry’s Sacred Places

by Delphine Dion

Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.

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