In this age of digital disruption, enterprise innovation is more important than ever before – if not completely necessary for survival.
They say you always remember your first time especially when it comes to clicking that final, magical brick into place...
On May 19th, you most certainly followed Prince Harry’s wedding to Meghan Markle, as did over 3 billion other people.
Every year, at the beginning of March, at ESSEC Business School are held the traditional Gender Equality Days*.
Mobile, connected and global: business people, travelers and tourists are forming an ever-increasing market of nomadic consumers. Prof. Ashok Som explores this unprecedented path to luxury and the questions of where to catch the luxury nomads, what to offer them and how to seduce them into buying.
As consumers spend less money on things, and more on having experiences, luxury brands in particular face a critical challenge. Sonja Prokopec, professor of marketing at ESSEC and ESSEC LVMH Chaired Professor, elaborates on the three keys to experiential marketing in the luxury industry.