THEIR CONTRIBUTIONS

What Lessons can Family Businesses Learn from the Luxury Industry: Part 2
Strategy

What Lessons can Family Businesses Learn from the Luxury Industry: Part 2

by Ashok Som

Despite upheaval in the luxury industry over the last twenty years, family business will survive and prosper – but only if they successfully manage to implement several key strategies.

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1
Strategy

What Lessons can Family Businesses Learn from the Luxury Industry? Part 1

by Ashok Som

Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.

Luxury and the power of enigma
Strategy

Luxury and the power of enigma

by Ashok Som

Professor Ashok Som explains how the enigma surrounding the industry will help it prosper throughout time.

When a vision serves a purpose
Sustainability

When a vision serves a purpose

by Ashok Som

When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies (ELC) adjusted to the changing market requirements and focused more and more on corporate sustainability. How did they do it? A case study by Ashok Som, Professor of Strategy and Management, ESSEC Business School.

How the Beauty Sector Got a Wake-Up Call
Strategy

How the Beauty Sector Got a Wake-Up Call

by Ashok Som

In the beauty industry especially, the trend has been towards sustainability and CSR policies triggered by consumers. A brief history by Ashok Som, Professor of Strategy and Management at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program.

Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally
Strategy

Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally

by Ashok Som

Emerging luxury brands may feel the pressure to be snapped up by conglomerates in order to succeed abroad. But Ashok Som, Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, proposes another way – go-it-alone – with four strategies to ensure success.

Emerging Luxury Brands: Can they compete with the old guard?
Strategy

Emerging Luxury Brands: Can they compete with the old guard?

by Ashok Som

Ashok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success

5 Lessons Learned by BMW in China
Strategy

5 Lessons Learned by BMW in China

by Ashok Som

How did one premium European brand carve out a niche in China’s luxury market?

Nokia buys Alcatel-Lucent: Together, Will These Two Struggling Firms Enable the Connected world?
Strategy

Nokia buys Alcatel-Lucent: Together, Will These Two Struggling Firms Enable the Connected world?

by Ashok Som

If the new Nokia-Alcatel-Lucent wants to turn things around, they’ll need to get over three major hurdles

Five Strategies Used by Luxury Brands to Survive the Crisis
Strategy

Five Strategies Used by Luxury Brands to Survive the Crisis

by Ashok Som

A bouquet of responses: some successful, others less-so

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