Ashok Som is Professor of Management at ESSEC and is one of the pioneering thought leaders in designing organizations and an expert in global strategy. He is author of the books The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management (Wiley, 2015, translated in Mandarin in 2016), International Management: Managing the Global Corporation (McGraw Hill, 2009) and Organization Re-design and Innovative HRM (Oxford University Press, 2008). He has authored more than 60 case studies and been recognized by the EMFD Case Writing Competition and the Case Centre. His current research is on creative industries focusing on luxury, film, and art. He is a regular speaker in international conferences and consults with European and Indian multi-nationals. He holds a PhD in Business Administration from the Indian Institute of Management in Ahmedabad.