Sonja Prokopec, Professor of Marketing at ESSEC Business School and internationally-renowned expert in consumer behavior and luxury branding, takes us into the marketing world of celebrity endorsement and voter reaction from a consumer perspective.
Last week, the European Commission issued a new proposal for regulating digital platforms. But are they really appropriate for or relevant to today’s digital economy?
The key to achieving creativity in any culture is recognizing that no one culture is inherently more creative than another, rather, different cultures achieve creativity in different ways.
At the end of 2015, hardly a week went by without at least one market research or consulting firm publishing a report about the future of mobility.
Today, digital business is on everybody’s mind. Many people think about marketing or information technology when they hear about digital, but few are aware that digital technologies are also about to fundamentally change the management and design of supply chains.
From the Cahier # 4 of the ESSEC Chair for Real Estate and Sustainable Development
Crowdfunding is an industrial revolution in that it flips the Venture Capitalist fundraising model
“The innovator must destroy to create”