Innovation
THE LATEST ARTICLES
Innovation
Laissez-faire or policing social networks
Twitter and Facebook have different approaches to regulating their content: Guillaume Chevillon explains the differences and the impact on their political influence.
Innovation
Statistics in the time of big data
ESSEC professor Olga Klopp and her colleague Geneviève Robin have developed a new method of data imputation to address the challenges of modern data analysis.
Innovation
Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?
Booking.com and Expedia reign supreme over the online travel market. Peter O'Connor suggests contenders who may topple their reign...
Innovation
Agile software development teams during and after Covid-19
Dr. Thomas Kude discusses the impact of the Covid-19 crisis on agile software development teams.
Innovation
(Re)thinking innovation and the innovator through philosophy
Xavier Pavie discusses how we can use philosophy in thinking about innovation.
Innovation
Google Photos: What happens to innovation when a giant enters the room
In 2015, Google debuted Google Photos. Rather than crowding out the competition, however, the market saw an increase in innovation. What drove this increase?
Innovation
Selling in the digital age: How personalized sales tactics can be automated online
In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.
Innovation
Artificial Intelligence and Its Possible Applications
What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.
Innovation
The dangers of artificial intelligence
In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.
Innovation
Anticipating in a World of Uncertainty: How to Responsibly Innovate?
In a world of growing uncertainty, what are the key elements for responsible innovation?
