THE LATEST ARTICLES

(Re)thinking innovation and the innovator through philosophy
Innovation

(Re)thinking innovation and the innovator through philosophy

by Xavier Pavie

Xavier Pavie discusses how we can use philosophy in thinking about innovation.

TOP RESEARCH Selling in the digital age: How personalized sales tactics can be automated online
Innovation

Selling in the digital age: How personalized sales tactics can be automated online

by Richard McFarland

In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.

Artificial Intelligence and Its Possible Applications
Innovation

Artificial Intelligence and Its Possible Applications

by Arnaud De Bruyn

What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.

The dangers of artificial intelligence
Innovation

The dangers of artificial intelligence

by Arnaud De Bruyn

In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.

Anticipating in a World of Uncertainty: How to Responsibly Innovate?
Innovation

Anticipating in a World of Uncertainty: How to Responsibly Innovate?

by Xavier Pavie

In a world of growing uncertainty, what are the key elements for responsible innovation?

Responsible Innovation as a Path towards Sustainability
VIDEO

Responsible Innovation as a Path towards Sustainability

by Xavier Pavie

In this interview, ESSEC professor Xavier Pavie stresses out the importance of responsible innovation

The Artificial Intelligence Revolution in Analytics, and What It Means for Businesses
Innovation

The Artificial Intelligence Revolution in Analytics, and What It Means for Businesses

by Nicolas Prat

How is AI revolutionizing analytics, and what are the opportunities and challenges for managers?

Year of Innovation France-Singapore
Innovation

Year of Innovation France-Singapore

by Editor ESSEC Knowledge

Singapore and France agreed to designate 2018 as the Year of Innovation (YOI) in a joint declaration on innovation

Consumer Finance in the Digital Age: Leveraging Big Data and Technology to Personalize Protection
Innovation

Consumer Finance in the Digital Age: Leveraging Big Data and Technology to Personalize Protection

by Geneviève Helleringer

Have you ever wondered why consumers tend to make suboptimal financial decisions, and why financial firms are often in a position to exploit them?

TOP RESEARCH Crowdfunding as reciprocal giving
Sustainability

Crowdfunding as reciprocal giving

by Arthur Gautier

New research by ESSEC Business School’s Kevin André and Arthur Gautier looks at how reward-based crowdfunding platforms are shaking-up the self-Interest vs. altruism dichotomy.

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