THE LATEST ARTICLES

Laissez-faire or policing social networks
Innovation

Laissez-faire or policing social networks

by Guillaume Chevillon

Twitter and Facebook have different approaches to regulating their content: Guillaume Chevillon explains the differences and the impact on their political influence.

TOP RESEARCH Statistics in the time of big data
Innovation

Statistics in the time of big data

by Olga Klopp

ESSEC professor Olga Klopp and her colleague Geneviève Robin have developed a new method of data imputation to address the challenges of modern data analysis.

Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?
Innovation

Online Travel: Can Anyone Challenge the Supremacy of Booking and Expedia?

by Peter O'Connor

Booking.com and Expedia reign supreme over the online travel market. Peter O'Connor suggests contenders who may topple their reign...

Agile software development teams during and after Covid-19
Innovation

Agile software development teams during and after Covid-19

by Thomas Kude

Dr. Thomas Kude discusses the impact of the Covid-19 crisis on agile software development teams.

(Re)thinking innovation and the innovator through philosophy
Innovation

(Re)thinking innovation and the innovator through philosophy

by Xavier Pavie

Xavier Pavie discusses how we can use philosophy in thinking about innovation.

TOP RESEARCH Google Photos: What happens to innovation when a giant enters the room
Innovation

Google Photos: What happens to innovation when a giant enters the room

by Thomas Kude

In 2015, Google debuted Google Photos. Rather than crowding out the competition, however, the market saw an increase in innovation. What drove this increase?

TOP RESEARCH Selling in the digital age: How personalized sales tactics can be automated online
Innovation

Selling in the digital age: How personalized sales tactics can be automated online

by Richard McFarland

In this article, Professor Richard McFarland describes how he and his colleagues designed and piloted a method of automated adaptive selling for online retailers, which permits e-commerce sites to use the same influence tactics that salespeople use in face-to-face interactions.

Artificial Intelligence and Its Possible Applications
Innovation

Artificial Intelligence and Its Possible Applications

by Arnaud De Bruyn

What is artificial intelligence? AI is rather hard to define, because researchers don’t seem to agree on what that concept should or should not include. In this video, Arnaud de Bruyn, professor of marketing at ESSEC Business School, not only introduces the notion of deep neural networks but also talks about the revolution their advent triggered, reflecting on the possible applications arising from their use.

The dangers of artificial intelligence
Innovation

The dangers of artificial intelligence

by Arnaud De Bruyn

In this article, Arnaud de Bruyn, professor of marketing at ESSEC Business School, turns our attention to some of the more tangible dangers that we tend to overlook.

Anticipating in a World of Uncertainty: How to Responsibly Innovate?
Innovation

Anticipating in a World of Uncertainty: How to Responsibly Innovate?

by Xavier Pavie

In a world of growing uncertainty, what are the key elements for responsible innovation?

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