THE LATEST ARTICLES

The US Elections and celebrities: The ultimate trump(ed) card?
Innovation

The US Elections and celebrities: The ultimate trump(ed) card?

by Sonja Prokopec

Sonja Prokopec, Professor of Marketing at ESSEC Business School and internationally-renowned expert in consumer behavior and luxury branding, takes us into the marketing world of celebrity endorsement and voter reaction from a consumer perspective.

TOP RESEARCH How 'Creativity Software' Boosts Innovation
Innovation

How 'Creativity Software' Boosts Innovation

by Niek Althuizen

Designing an innovative new product, marketing campaign, or strategic plan demands creative problem solving – but what if that’s not an employee’s strong suit?

New EU regulations assume that digital businesses are like any other business – but are they?
Innovation

New EU regulations assume that digital businesses are like any other business – but are they?

by Nicolas Glady

Last week, the European Commission issued a new proposal for regulating digital platforms. But are they really appropriate for or relevant to today’s digital economy?

The International Manager’s Formula for Boosting Creativity
Innovation

The International Manager’s Formula for Boosting Creativity

by Kevyn Yong

The key to achieving creativity in any culture is recognizing that no one culture is inherently more creative than another, rather, different cultures achieve creativity in different ways.

Challenges for car manufacturers in a disruptive electromobility 2.0 industry
Innovation

Challenges for car manufacturers in a disruptive electromobility 2.0 industry

by Carole Donada

At the end of 2015, hardly a week went by without at least one market research or consulting firm publishing a report about the future of mobility.

The Supply Chain Technology Revolution?
Innovation

The Supply Chain Technology Revolution?

by Felix Papier

Today, digital business is on everybody’s mind. Many people think about marketing or information technology when they hear about digital, but few are aware that digital technologies are also about to fundamentally change the management and design of supply chains.

France’s digital economy: a growing ecosystem needs the right infrastructure
Innovation

France’s digital economy: a growing ecosystem needs the right infrastructure

by Ingrid Nappi-Choulet

From the Cahier # 4 of the ESSEC Chair for Real Estate and Sustainable Development

How is ‘crowdfunding’ the new venture capitalism, or even way better?
Innovation

How is ‘crowdfunding’ the new venture capitalism, or even way better?

by Fabrice Cavarretta

Crowdfunding is an industrial revolution in that it flips the Venture Capitalist fundraising model

TOP RESEARCH High-tech Innovation ‘Made in China’
Innovation

High-tech Innovation ‘Made in China’

by Yan Li

Putting an end to the old myth that ‘China can’t innovate’ - an interview with Jan Li

VIDEO: Innovation, Uncertainty and Creative Destruction
Innovation

VIDEO: Innovation, Uncertainty and Creative Destruction

by Xavier Pavie

“The innovator must destroy to create”

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