The Future of Insurance with the Advent of Artificial Intelligence
Innovation

The Future of Insurance with the Advent of Artificial Intelligence

by Marie Kratz

Marie Kratz, Professor at ESSEC Business School and Director of ESSEC CREAR (Center of Research in Econo-finance and Actuarial sciences on Risk), shares her thoughts about how artificial intelligence will re-shape the actuarial profession.

The US Elections and celebrities: The ultimate trump(ed) card?
Innovation

The US Elections and celebrities: The ultimate trump(ed) card?

by Sonja Prokopec

Sonja Prokopec, Professor of Marketing at ESSEC Business School and internationally-renowned expert in consumer behavior and luxury branding, takes us into the marketing world of celebrity endorsement and voter reaction from a consumer perspective.

TOP RESEARCH How 'Creativity Software' Boosts Innovation
Innovation

How 'Creativity Software' Boosts Innovation

by Niek Althuizen

Designing an innovative new product, marketing campaign, or strategic plan demands creative problem solving – but what if that’s not an employee’s strong suit?

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