THE LATEST ARTICLES

Travel Retail vs Grey Market: the Luxury Industry's Global Challenges
Strategy

Travel Retail vs Grey Market: the Luxury Industry's Global Challenges

by Denis Morisset

How travel retail, the grey market, and e-commerce are impacting the luxury industry.

TOP RESEARCH The Luxury Industry’s Sacred Places
Strategy

The Luxury Industry’s Sacred Places

by Delphine Dion

Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.

Is France the World Champion for Brands?
Economy & Finance

Is France the World Champion for Brands?

by Luc Paugam

Even if France can today be regarded as the world champion of brands, it is affected by a major global trend: the overall decline of brand value in acquisitions.

Five Strategies Used by Luxury Brands to Survive the Crisis
Strategy

Five Strategies Used by Luxury Brands to Survive the Crisis

by Ashok Som

A bouquet of responses: some successful, others less-so

VIDEO: How luxury brands use subtle signals to speak with an increasingly savvy clientele
Strategy

VIDEO: How luxury brands use subtle signals to speak with an increasingly savvy clientele

by Sonja Prokopec

Explaining the conspicuous absence of monograms and other ‘loud signals’ from many of this year’s catwalks

TOP RESEARCH Coach: How One Brand is Navigating the Affordable Luxury Paradox
Strategy

Coach: How One Brand is Navigating the Affordable Luxury Paradox

by Ashok Som

Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?

The Logic of Luxury in Emerging Markets
Strategy

The Logic of Luxury in Emerging Markets

by Ashok Som

The BRICs - Brazil, Russia, India, and China - today account for approximately 18-22% of the world’s luxury market and their stake in this market is expected to rise.

It's All in the Way You Tell the Story
Strategy

It's All in the Way You Tell the Story

by Sonja Prokopec

How luxury brands connect with consumers