Professor Ashok Som, Professor of Strategy at ESSEC Business School and and Co-Director of the ESSEC-Bocconi EMiLUX program explains the inherent paradox between digitalization and luxury brands.
Ashok Som, Professor of Management and Strategy at ESSEC Business School and Co-Director of the ESSEC-Bocconi EMiLUX program outlines the 3 key differences between the European and American luxury markets, and how one iconic brand is navigating the divide.
Despite upheaval in the luxury industry over the last twenty years, family business will survive and prosper – but only if they successfully manage to implement several key strategies.
Despite upheaval in the luxury industry over the last twenty years, families are still important for luxury innovation and brand management.
How travel retail, the grey market, and e-commerce are impacting the luxury industry.
A bouquet of responses: some successful, others less-so
Explaining the conspicuous absence of monograms and other ‘loud signals’ from many of this year’s catwalks