Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally
Strategy

Emerging Luxury Brands and Markets: Go-it-alone strategies for expanding internationally

by Ashok Som

Emerging luxury brands may feel the pressure to be snapped up by conglomerates in order to succeed abroad. But Ashok Som, Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, proposes another way – go-it-alone – with four strategies to ensure success.

TOP RESEARCH It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior
Society

It’s not what you are, it’s the way that you’re primed to see it: Beauty and its impact on consumer behavior

by Raphaëlle Butori

Raphaëlle Butori, Professor of Marketing at ESSEC Business School, shares her research on how our behavior and self-conception is affected when faced with a member of the opposite sex. From the research paper The impact of visual exposure to a physically attractive other on self-presentation by Prof. Raphaëlle Butori and Béatrice Parguel, Researcher, CNRS.

TOP RESEARCH Sleeping beauties: How to transform your brand into legend – and sell
Strategy

Sleeping beauties: How to transform your brand into legend – and sell

by Delphine Dion

Prof. Delphine Dion, Professor of Marketing at ESSEC Business School, introduces the concept of “sleeping beauties*” and looks at the strategies firms can use to turn brand heritage into a powerful premise for customer experience and customer sales

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