Jérôme Barthélemy, Professor of Strategy and Management at ESSEC Business School and author of the book Libérer la Compétitivité (Pearson, 2016) shares 3 factors that set certain companies apart from the crowd
If you have never thought that your business behaviors create waves, then think twice: they may have a much more far-reaching impact than you’d ever have imagined. Richard McFarland, Prof. of Marketing at ESSEC Business School, shares his research into a novel concept he coins “supply chain contagion”.
Reconciling global and local needs to deal with workarounds