TOP RESEARCH Are pushy sales tactics contagious? Treat your business partners as you’d like them to treat their clients
Strategy

Are pushy sales tactics contagious? Treat your business partners as you’d like them to treat their clients

by Richard McFarland

If you have never thought that your business behaviors create waves, then think twice: they may have a much more far-reaching impact than you’d ever have imagined. Richard McFarland, Prof. of Marketing at ESSEC Business School, shares his research into a novel concept he coins “supply chain contagion”.

TOP RESEARCH For Multinationals, Processes Shouldn’t be One-Size-Fits-All
Leadership

For Multinationals, Processes Shouldn’t be One-Size-Fits-All

by Julien Malaurent

Reconciling global and local needs to deal with workarounds

From CSR to the transformation of business models
Consulting

From CSR to the transformation of business models

by Cécile Renouard

Cécile Renouard, Director of the research program CODEV – companies and Development within ESSEC IRENE, shares her in-the-field research with multinationals to map out a strategy to address the sometimes divergent interests of business and ethics and propose a way forward for the transformation of business models.

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