Sonja Prokopec
Sonja Prokopec is a professor of marketing and the Associate Dean of Faculty at ESSEC Business School in Singapore. Her research explores consumer judgment and decision-making. She is interested in understanding the factors that affect brand desire including brand management strategies and the interplay between primary and secondary markets. Her research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing, as well as in the press. She was the ESSEC LVMH Chair Professor of Luxury Brand Management from 2010 – 2022. She advises companies from the luxury and automotive industry as well as start-ups. Prof. Prokopec received her PhD in Marketing from the University of Houston in 2007.
