Marc Mazodier is Professor of Marketing at ESSEC. He teaches Marketing Management and Marketing Research courses in in the Executive Education, MBA and PhD programs. His academic research focuses on brand management and marketing communication efficacy. His work has been published in leading academic journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science. Marc has also done industry consulting work. He is Affiliate Researcher at the SAMS Institute. Marc has given several marketing research seminars in Europe, Asia, and Middle East. He is Associate Editor of the Journal of Advertising Research and is a member of the Editorial Board of the European Journal of Marketing and International Journal of Advertising. He received his PhD at the Aix-Marseille Graduate School of Management.