Ghalia Shamayleh
Ghalia Shamayleh is Assistant Professor of Marketing at ESSEC Business School. She has a BSc in Economics with a specialization in Marketing from the Wharton School of Business, and an MSc and PhD in Marketing from Concordia University. Her research focuses on digital consumption phenomena. A scholar in the field of consumer research, she studies digital affective networks, digital self-expression, digitized interpersonal services, and changes in consumption practices. She published a paper in the Journal of Consumer Research on the circulation and transformation of affect through digital objects. She also published a chapter in the Routledge Handbook of Digital Consumption. Ghalia has presented her research at several academic conferences. Her work has been covered in the press and she has appeared on radio and podcasts.
