THEIR CONTRIBUTIONS

Agri-food: a world of transitions
Sustainability

Agri-food: a world of transitions

by Olivier Fourcadet

The agri-food sector is currently facing several simultaneous transitions. What do these transitions entail?

Marketing: How to be David against Goliath
Communication

Marketing: How to be David against Goliath

by Frédéric Oble

Drawing on his in-depth study of the French success-story Michel et Augustin, Frédéric Oble, Professor of Marketing ESSEC Business School, provides us with insights into what the little brands can do to rival with the giants without spending millions.