Charles Ayoubi
Charles Ayoubi is Assistant Professor at ESSEC Business School. His research explores how organizations generate, evaluate, and diffuse innovative ideas. By combining field experiments, and observational analyses, he reveals the human and organizational factors that shape innovation processes. His work pays particular attention to the evaluation stage, where decisions about which ideas merit further development can significantly influence an organization’s long-term success. In recent work, Charles has been examining how generative AI redefines the innovation process within organizations. Prior to joining ESSEC, he was a research fellow at Harvard Business School and the Laboratory for Innovation Science at Harvard. He holds a PhD in Innovation Economics from the Ecole Polytechnique Fédérale de Lausanne.