THEIR CONTRIBUTIONS

TOP RESEARCH Building a Sustainable Capitalism From the Bottom-Up
Sustainability

Building a Sustainable Capitalism From the Bottom-Up

by Bernard Leca

Why has Corporate Social Responsibility so-far failed to usher in a new, more sustainable paradigm? In his article “Is Corporate Social Responsibility a New Spirit of Capitalism?”, Professor Bernard Leca, with co-authors Kazmi (Aston Business School) and Naccache (INSEEC Business School), argues that a bottom-up approach, focusing on the participation of employees and not just managers.