Dr. Lez Trujillo Torres and Dr. Benét DeBerry-Spence apply marketing concepts of consumer journeys to understand how people construct narratives about their experience with cancer.
Anne-Claire Pache and Arthur Gautier adapt the philanthropic model developed by Peter Frumkin (University of Pennsylvania) to a French context and explain how to develop a philanthropic strategy that can optimise one’s positive impact on society. In this interview, they share key insights from the book and discuss how philanthropists, be they beginners or experts, can make use of these takeaways.
Stefan Gröschl and Benedict Böhm explore the experiences and reflections as an extreme sports athlete within the context of scholarly works and research from a wide range of disciplines beyond the general business and management literature.